In Persuasion and Technical Writing 2, we explored language as a means of persuasion when presenting information. However there are other elements to consider when presenting information which broadly fall under the heading “Design”. A book I constantly refer to is the “Non-Designers Design Book” by Robin Williams. The book proposes four design principles, proximity,…
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Another way to explore persuasion and technical writing is through the lens of readability formulas. which are used to predict readability. In the 1920’s these formulas were used in education to assess texts as suitable for the various grades in school and can now be found in areas such as insurance, law, health care and…
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When this topic,persuasion, appeared in one of the text books, my initial reaction was quizzical. With a background in sales and service, I associated persuasion more with those areas. I considered technical writing as a framework to instruct, provide clear, step by step action based instructions. Furthermore I considered technical writing as devoid of emotion,…
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